The theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed for the past 20 years. Unfortuitously, the idea has additionally been commonly misunderstood, and also the “disruptive” label was used too negligently anytime an industry newcomer shakes up well-established incumbents.
In this specific article, the architect of interruption concept, Clayton M. Christensen, and their coauthors correct a few of the misinformation, describe the way the reasoning about the subject has developed, and talk about the energy associated with concept.