We’ve all been transported somewhere else by the smell: the fragrance of magnolia in brand brand brand New Orleans, a cologne that is ex-lover’s the G train, faded perfume embedded right into a sweater. Our memories that are olfactory particular and visceral, because fragrance could be the feeling many associated with our memory and feeling. Perfume, like our clothing or precious jewelry or hairstyle, is a car of self-expression and pleasure.